Posts Tagged ‘Asda’

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Gluten-free crumpets

November 23, 2013

Genius Gluten-Free Crumpets

There’s something very comforting about a hot cuppa and a toasted crumpet with a thick layer of butter and loads of honey that melts and seeps through the spongey centre making a syrupy mess. So now we’re delighted to have a few gluten-free choices available that I can strongly recommend to you.

Marks and Spencer gluten free crumpets

A friend with a 9 year old daughter with coeliac disease discovered M&S’s made without wheat crumpets and raved to us about how good they are. We rushed out to try some and can vouch for the fact that they are really tasty. They do need to be toasted for quite a while longer than you’d usually except. Their website advertises them at an eye watering £6.99 but I’m sure we haven’t paid that much in store. (Update*: yep, they’re £1.79 in store making them cheaper than Genius at £2.19).

Genius Gluten Free Crumpet packshot

Last week I was also lucky enough to stumble across a stall handing out Genius bread. I raced up to try their toasted fruit loaf and told the lady that my boyfriend had coeliacs. I asked if they had any samples to give out and she gave me two huge loaves of bread and a packet of crumpets to try because they’re new to the range (Thank you SO MUCH, Genius!). We think the crumpets are delicious and probably pip the M&S crumpets at the post. At £2.19, they’re a tad more expensive than M&S*. All this talk is making me hungry so I’m going to have one now.

The Genius crumpets are now available at Sainsbury’s and Asda stores. M&S crumpets are available at selected stores or can be ordered online and delivered to your nearest store.

Images via MarksAndSpencer.com and GeniusGlutenFree.com

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Dragons’ Den dairy-free desserts now available

September 14, 2010

Young mum Kirsty Henshaw pitched her idea for Worthenshaws dairy-free desserts to the Dragons in July this year and impressed them with her hard work and determination. Just a few months later after some mentoring from Peter Jones and Duncan Bannatyne, Kirsty is ready to launch her Worthenshaws frozen desserts in the major supermarkets across the UK.

The Worthenshaws Freedom frozen dessert range includes strawberry, vanilla and chocolate flavours and the desserts are suitable for vegetarians, coeliacs* and vegans. The range is free from dairy, sugar, gluten, soya, egg, nuts and artificial flavours and colours so will tick all the right boxes for the majority of people with food allergies.

From this week the range is available in Asda and Sainsbury’s stores. Morrison’s, Asda and Waitrose will follow very soon.

If you’d like to know more about Kirsty’s products there’s plenty of information on the Worthenshaws website. Kirsty is also blogging about her experiences on the website and keeping her fans up to date on the launch on Twitter.

Kirsty is an inspiration and we wish her all the very best.

*Correction 12 January 2011: Please note that Worthenshaws is produced in a factory that handles gluten. For the company statement on allergens please visit their website.

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Supermarket Free-From War Heats Up

May 17, 2010

Sainsbury’s lead in the Free-From market is under threat as Asda announces plans to add 78 new products to its Free-From range.

The Grocer reported today that Asda will begin to roll out the new branded and own-label products this week taking their total Free-From range to 208 items.

Asda has claimed that customers have asked for less cakes and biscuits and more scratch-cooking ingredients like… erm, gluten-free crumble mixes.

Asda aims to contest Sainsbury’s claim to be the UK’s biggest Free-From retailer and will start rolling out the wider range of choices to more stores in the next month. Asda plan to differentiate themselves from the competition by reducing the prices of their Free-From products.

On the face of it, it’s wonderful news that the major supermarkets are expanding their gluten-free ranges and making them more affordable. However, it sounds as though the supermarkets are more interested in capturing the greatest market share in a lucrative market than providing healthy and nutritional options for a demographic with highly specific dietary needs.

Maybe it’s a timely reminder that we don’t need to buy so many supermarket products when some fresh meat, fruit and vegetables will do.

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